Companies Tips for The Average Joe

Tips for Designing a Successful Business Website

Many years ago, when people needed to buy something, they would immediately go to the store to find it. These days, they just do it on the Internet. The problem is, if you’re a business with the wrong website design, you’ll be easily outperformed by your rivals.

The following are tips to help make your web design more competitive:

> Use the right analytics tools and be aware of numbers.
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If you can measure it, you can improve it. Google Analytics will do the measuring, but only if you use them correctly in the first place. At the barest minimum, using Google Analytics right means you have to customize it to your exact needs and requirements. Among the most significant metrics you have to know are revenue by traffic source, total leads, visit-to-lead conversion rate, leads by traffic source and visits inside service area.
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> Use a CMS with superior content.

Build a robust website in plain HTML is challenging and time-consuming. That’s exactly why the CMS – Content Management System – exists today. And that’s what it’s for- to help you manage your website’s content. A CMS allows you to build as well as maintain a large website way more easily than any other option lets you. Then again, a CMS won’t work by itself. You must be willing to invest in excellent quality content – the part you should never compromise.

> Know when to follow the leaders and when to be unique.

Part of effective web design is discerning when to take the lead of the industry giants and when to be different. For instance, don’t experiment with where your phone number goes on your website. This is a huge mistake. Most successful sites place their contact information on the top-right corner, and that’s where consumers will look to find it. Putting your phone number elsewhere can lower your lead conversion rates and frustrate your customers and would-be customers. These things have places where they belong and don’t belong, and you need to know where those are.

> Make sure your site loads fast and is accessible across all devices.

Keep in mind that your competitors are just one click away, which means you will easily lose business if your site is too slow to load. Test your website, and if you get a bad score, fix it.

> Personalize your website and add trust-builders.

People want to feel that you are warm and helpful humans, and not just a cold, unfeeling website. One way to make that possible is avoiding third-person POV when writing your content, especially your About page. Finally, provide third-party endorsements through testimonials, as well as trusted symbols, like the Visa and MasterCard logos or the BB logo.

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How to Find the Best Log Splitter Shopping for a log splitter is a lot easier when you use the web, unless you just want to visit the local brick-and-mortar stores. It will let you find out the details of each model and find out what your preferred price range is at the same time. Once you’ve had a chance to go over this information, you can decide if you want to pay any extra for features you weren’t aware of before. The brand of manufacturer, quality of their reputation and other details will determine if your model is at the high or low end of the spending range. If you can choose between a low-cost, non-familiar brand name offering “fast” machines and one that has been around for many years with repeat business, your easy choice should be the second company. Another way to find the best model is to read through reviews and see which testimonials fit your particular circumstances, since this will help you make a choice also.
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Shoppers can also find a great deal if they’re willing to buy a used splitter, since these deals are made between private individuals, but you must ask a lot of questions about its use before you pay for it. Ask questions regarding the previous use of the machine, their length of ownership, what problems they experienced, and other details you think about when you’re there. With these answers, you’ll be able to compare the actual value of the machine to the price they are asking for it. It will help if you understand the new retail price for this particular model, since that will make you more efficient in your decision process.
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There is a difference between residential and commercial machines, so think about that when you’re finding one that is right for your project. Larger logs can be handled by faster machines and are still able to run efficiently, versus the smaller projects which can be handled by smaller machines that split slower. If you’ve used a splitter before, you can use that experience to help you make a choice now. It might also be worth asking if they give you any kind of use training when you buy it, so you can stay safe and get the most out of it. For long-term use, you need to understand everything about the machine, so don’t just use pictures to make a decision. To get the job done quickly and right the first time, you need to have a splitter that gets the logs split fast, so you can stack them and distribute them wherever necessary in the necessary time period. Once you’ve taken the time to shop around correctly, you’ll find this machine will help you get wood work done at your home and job, and you’ll feel good about what you paid for it.