Many years ago, when people needed to buy something, they would immediately go to the store to find it. These days, they just do it on the Internet. The problem is, if you’re a business with the wrong website design, you’ll be easily outperformed by your rivals.
The following are tips to help make your web design more competitive:
> Use the right analytics tools and be aware of numbers.
A Simple Plan For Investigating Services
If you can measure it, you can improve it. Google Analytics will do the measuring, but only if you use them correctly in the first place. At the barest minimum, using Google Analytics right means you have to customize it to your exact needs and requirements. Among the most significant metrics you have to know are revenue by traffic source, total leads, visit-to-lead conversion rate, leads by traffic source and visits inside service area.
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> Use a CMS with superior content.
Build a robust website in plain HTML is challenging and time-consuming. That’s exactly why the CMS – Content Management System – exists today. And that’s what it’s for- to help you manage your website’s content. A CMS allows you to build as well as maintain a large website way more easily than any other option lets you. Then again, a CMS won’t work by itself. You must be willing to invest in excellent quality content – the part you should never compromise.
> Know when to follow the leaders and when to be unique.
Part of effective web design is discerning when to take the lead of the industry giants and when to be different. For instance, don’t experiment with where your phone number goes on your website. This is a huge mistake. Most successful sites place their contact information on the top-right corner, and that’s where consumers will look to find it. Putting your phone number elsewhere can lower your lead conversion rates and frustrate your customers and would-be customers. These things have places where they belong and don’t belong, and you need to know where those are.
> Make sure your site loads fast and is accessible across all devices.
Keep in mind that your competitors are just one click away, which means you will easily lose business if your site is too slow to load. Test your website, and if you get a bad score, fix it.
> Personalize your website and add trust-builders.
People want to feel that you are warm and helpful humans, and not just a cold, unfeeling website. One way to make that possible is avoiding third-person POV when writing your content, especially your About page. Finally, provide third-party endorsements through testimonials, as well as trusted symbols, like the Visa and MasterCard logos or the BB logo.